Why do they fail? Typically it can be caused by what is referred to as “cost per acquisition.” If the small business is spending thousands of dollars on television, radio, yellow pages, and other print advertising, then the cost of creating a single new customer can often be more than the cost of the product or service that the consumer actually purchases. In some cases, the small local business would be better off just giving away their products and services. In fact, many businesses do just that. There has to be a better way.

Today local small businesses can leverage the power and popularity of the internet to help bring down the cost their local marketing campaign.

However, a common mistake that many local small business owners make is to dismiss the importance of local search marketing online because of the time, money and education required to do it properly. Likewise, many local business owners will assume that since they’ve been marketing the same way for the last 15 years, that consumers are still buying the same way. With the availability of broadband internet and wireless internet services, there has been a tremendous change in consumer behavior over just the last few years.

The Yellow Pages phone book directories and newspapers are often viewed as out of date by the time they litter the doorsteps. There are over 500 channels on television and hundreds of radio stations on satellite radio. Plus it takes weeks and months of saturating a market in order for consumers to remember you. But even when they do, where do they look?

Consumers today want instant information, reviews, store hours, online coupons and driving directions and they’re finding it online with broadband and WIFI Internet and Internet-enabled Mobile phones.

This is why a high local search conversion rate is extremely likely when it comes to local search marketing. Most people are not going to look for a local restaurant, plumber, attorney, accountant, or any other local service unless they have an immediate need for that service. However, if buyers do not see you, then your local small business isn’t an available option.

When people search for local business services, they are more than likely motivated to buy. The question again becomes, will they find you?

Local small businesses now have access to the same SEO tool that many SEO experts use. When you’re ready to ensure that your business is listed correctly with all major local search directories, including Google, Yahoo and Bing, then take a look at XLindex.com.

With XLindex.com a local business can add their vital business information to over 100 search engines and local directories by simply completing one simple form. The XLindex.com local search website submitter works behind the scenes to update all local search directories with information about each local business location.

In a recent press release we read about how easy it is to use XLindex.com. “Using XLindex.com is as simple as completing an online form. Plus, the time you save alone is worth several times our local search submission fee.” said Darin Brin, SEO Specialist and Managing Director of BizMash Inc. “We are extremely excited about the response we are receiving from all of our clients.”

Local small business owners and managers are invited to try XLindex.com today for less than the price of running a single classified display ad in a Sunday paper.

Getting started with local search marketing is now easy thanks to SEO specialists like Darin Brin who open up their SEO Tools for local businesses. Now it’s all about who will be the first to make the transition from local traditional media advertising to local search marketing, and the who will be left behind.

east side selling

I have used a Dell laptop before. A Latitude D620: the grainy grey finish of the lid surface made me feel important, and the shimmering silver-tone Dell logo made me feel even more important. I had received it from an ex-employer who wanted all his subordinates to travel, work, and play in style – in corporate or business style, that is. To which, of course, I had no objection. Though I was a beat writer (still am and will always be), the road-ready notebook gave me at least a sense of security. It gave me an air of a refined, polished professional – and the impression of being terribly busy, in the “in-demand” sort of way. That I wasn’t just a starving artist, and that I kept up with trends, and could afford, once in awhile, electronic gadgets encased in magnesium alloy.

I think that “once in awhile” has arrived again; it’s time for me to acquire a new electronic gadget encased in magnesium alloy. You can only imagine how long it took for me to save up for a laptop, given my compulsive shopping sprees! Anyway, I have bookmarked and copied online coupons for Dell Inspiron and Latitude notebook models, towards which my preferences are pointing; but if I decide that online coupons for other brands would help me gain even greater savings, then I will of course consider all the options.

Lenovo, I found out, is offering a Buy Now, Pay Later option – that is, if you use their online coupons. And on their website Apple is advertising a powerful and customized MacBook Pro, with free shipping. HP is also marking some of their business notebook models with a discounted price tag. Dell, of course, remains the priority. My first positive impression from using the brand continues to last.

You have no idea how important my laptop is to me. If it crashes, then I burn. I use it to stay connected, write my stories, file them to my editors, edit and write captions for my photographer’s shots, read other news stories, keep in touch with friends and family: you know, basically let it be where my whole life depends. It’s not surprising that my current HP Compaq Presario dear has broken down in front of me. See? To upgrade my lifestyle –and save money in the process, using online coupons– I am still relying on the notebook. For that’s how and where I make my living.

east side selling

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